The idea, as explained by its founder, Jennifer Milchman, is to expose children to the possibilities that bookstores hold. Milchman noticed how her own children were thrilled by the excitement of entering and exploring bookstores. She began to make it an official event. The movement has grown.
Today, with so many different options for reading, in order for bookstores to flourish it is important to expose new generations to the potential that lies within the shelves. Milchman's website shows the hundreds of bookstores across the country that are participating. Take some time today to take your children--or grandchildren--to a bookstore!